Markets, sells and administers pet accident and illness insurance to owners of dogs and cats in Canada, the U.S. and the U.K.; operates a pet registry, including the distribution of RFID microchip technology for use in dogs and cats under the 24PetWatch brand in North America and the Pet Protect brand in the U.K.; provides the PetPoint web-based management software for animal welfare organizations; and operates PawsConnect.com, a social networking site for pet owners.